NORTH STAR NATURE PRESERVE
an interpretive brief defining the story, storylines, and audience of North Star Nature Preserve launched the branding campaign for this Aspen destination
An interpretive process synthesized stakeholder input and
launched the branding of North Star Nature Preserve as a quiet reach of the Roaring Fork River.
Kiosk graphics, signs, brochures, website, and an animated video provoke visitor understanding of North Star Nature Preserve as a wildlife shelter and how to float like a native through the Preserve.
Client–Pitkin County Open Space and Trails and Aspen Center for
Environmental Studies (ACES)
Team–Noble Erickson: Interpretive Brief, Design, and Branding
Root House Studio: Video animation